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KEEP IT FRESH

May 27, 2019

The freshness of ingredients is critical in the pursuit of optimal nutrition.

I’ve written extensively about purchasing fresh produce in the past, but a consideration which has been often overlooked that is starting to be highlighted in new studies, is the importance of packaging. With Noluma, the leaders in light protective packaging technology and certification, we hope to raise awareness of why this is an important consideration for all of us consumers.

To me, the reassuring knowledge that I’m *actually* getting the promised freshness, taste and nutritional content (vitamins & minerals) from my food is important.

I’m a cynic, and often question whether the label tells the honest story. Noluma’s commitment is to providing light protective packaging technology that will help consumers get the nutritional content they are expecting.

Research shows that food and drink exposed to indoor lights, because it is not properly packed, degrades in freshness, taste, colour and nutrition from the moment it is made, while it’s on shelf and until the time it is consumed. By shortening shelf life, inadequate packaging can also create more waste. It varies by packaging type, but it happens across a range of glass and plastic bottles.

With an hour of light exposure, for example, up to 28% of the milk’s Vitamin B2 (riboflavin) content (important for growth and turning carbohydrates, fats and protein into fuel for the body) can be lost (REF: https://www.noluma.com/wp-content/uploads/2019/01/noluma-white-paper.pdf ).

Not only that, but flavour begins to degrade after only 15 mins of light exposure to light, and the Vitamin A content can halve in just 16 hours.

Noluma advises on light-blocking packaging to preserve nutritional freshness, and certifies products which meet their gold standard accordingly. The notion that foodstuffs ‘should be kept in the dark, but consumers shouldn’t be’, very much resonates with me, and I hope it might with you too.

Want to do something about it? It’s time to ask for milk bottles and cartons to be light-protected and certified. How? Let your favourite retailer or milk brand know you want them to light protect their products. Visit the ‘get involved‘ page to find out more.

 

This is a guest post in conjunction with Faya Nilsson, who writes at Fitness on Toast.