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What if the nutrients you were expecting just weren't there?

Indoor light damage means you could be left with under half of the expected Vitamin A in a glass of milk.

Indoor light damage affects how our milk tastes.

After continued exposure to retail light, fresh milk in inadequate packaging tasted off faster than light-protected milk.

To him, it's his favourite bedtime drink.

For you, it’s a great source of the nutrients he needs to be healthy and happy.

Did You Know?

after 0 hours

of indoor light exposure, milk
begins to lose Vitamin A1

after 0 hours

of indoor light exposure, non-fat milk
has lost 49% of its Vitamin A2

after 0 mins

of light exposure, people noticed
a change in the taste of milk3

1, 2 Whited, L. J.; Hammond, B. H.; Chapman, K. W.; Boor, K. J. Vitamin A Degradation and Light-Oxidized Flavor Defects in Milk. J. Dairy Sci. 2002, 85 (2), 351–3541 (Source)
3 Min, D. B.; Boff, J. M. Chemistry and Reaction of Singlet Oxygen in Foods. Compr. Rev. Food Sci. Food Saf. 2002, 1 (2), 58–72 (Source)

What is indoor
light damage?

Did you know indoor light reduces the amount of nutrients in packaged goods like milk? After just two hours of exposure to indoor lights, nutrients, colour and taste are all affected. Whether your milk has sat under LED or fluorescent lighting on the supermarket shelf or even in your fridge, it’s likely to contain fewer nutrients, such as Vitamins A, B and B12, than it started with.

Why does
this matter?

Milk is packed with goodness and provides many of the essential nutrients that are important as part of a healthy lifestyle. From Vitamin A for great skin and eyesight, calcium to strengthen your bones, through to Vitamin B and Riboflavin that keep your nervous system, skin and eyes healthy, milk plays a vital part of a healthy and balanced diet.

The taste, freshness and nutritional value of the milk you drink matters.

So, what can
you do about it?

Believe it or not, it’s the bottle. Milk bottles can now be light-protected to keep in all the yummy goodness you love. Fresh milk protected from light remains fresher and tastier for longer. It’s time to ask for milk bottles and cartons to be light-protected and certified for your family.

Milk protected from indoor light remains fresher longer, tastes better and retains its nutrients and vitamins. Make sure you let your supermarket or milk company know you want light-protected milk.

Get Involved Here



We say stand up for milk goodness and fight the light by:

Letting supermarkets and milk companies know that you want your milk to be light-protected

Get Involved

Telling your friends and family about the benefits of light-protected milk

Finding out more about the impact of light damage

Read More